Tag: Service Marketing, SD-L and value co-creation

4 documents

Moda i demokratyczny indywidualizm. Wprowadzenie do myśli Gillesa Lipovetsky'ego (w) J.Drozdowicz, M.Bernasiewicz (red.) Kultura popularna w społeczeństwie współczesnym. Teoria i rzeczywistość, Kraków, Impuls, 2010

Pamięć zbiorowa jako ramy dyskursu publicznego (w) M.Marody (red.) Między rynkiem a etatem. Społeczne negocjowanie polskiej rzeczywistości, Warszawa, Scholar, 2000

Ng, Irene C.L. (2010), “Guest Editorial: Special Issue on Pricing and Revenue Models in the new Service Economy,” Journal of Revenue and Pricing Management, Vol. 9, No. 3, pp195-197

Ng, Irene C.L., Kimberley Scharf, Roger S Maull, “The Market for Contextual Offerings: The Multi-sided Market Platform of the Hub-of-all-Things (HAT)”, Forum on Markets and Marketing, Karsltad, Sweden, June 2014

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