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SCHÜTTGUT 2011 GERMANY S SALES PLATFORM FOR SOLIDS TECHNOLOGIES IN MANUFACTURING INDUSTRIES POST-SHOW REPORT SCHÜTTGUT 2011 Background information and evaluation exclusively for exhibitors SCHÜTTGUT 2011 a great success: 2 show days 285 exhibitors (up 36%) 3,421 visitors (up 23%) Just a few examples of the companies that sent representatives to inform themselves about what s new and innovative on the solids handling market: 2 Results of the visitor survey and registration information: Where the visitors came from: Of the 3,421 trade visitors 90% came from Germany 10% came from outside Germany (among others, the Benelux, Austria, Switzerland, Asia and South America) Visitor quality: What counts is the quality of the visitors: 76% were decision-makers Visitor survey question: Are you involved in purchasing decisions for your company? Yes, directly responsible Yes, I specify or influence No 3 Visitor job functions Company mgmt. / executives Purchasing / procurement Sales Marketing Process optimisation Research & development Production/quality management Operational safety / work safety Warehousing and logistics Other Visitor industry affiliation: What sets SCHÜTTGUT 2011 apart is the variety of industries represented by the visitors. The event therefore counts as one of the most important cross-industry platforms for information exchange and investments. Visitor industries Construction / building materials Cosmetics and personal care products Machinery and plant construction Chemicals Disposal / recycling Glass, stone, soil Industrial supply & parts Plastics Agriculture Food and drinks Metals Pharmaceuticals Transport and logistics Mining and steel Environmental protection Automotive manufacturing Electrical technology and electronics Other 4 Visitor company size: The entire industry from SMEs and large companies alike turned out at SCHÜTTGUT 2011 to search for information as well as solutions and business partners. Number of employees Over to to to to 19 1 to 9 5 Visitor investment intentions: 77% of visitors indicated that they planned to invest in products and services they saw at SCHÜTTGUT Levels of investment in products 10,000 to 20,000 20,000 to 50,000 50,000 to 100, ,000 to 250, ,000 to 500, ,000 to 1,000,000 over 1,000,000 Unknown 6 Visitor product interest areas: The entire product range exhibited at SCHÜTTGUT 2011 met the interests of the visitors. Visitor product interests Dosing, weighing & measuring systems Internal/external conveyance, equipment Warehousing and shipment/distribution Crushing and grinding Machinery, engineering and facilities Mass-packaging and packaging services Mixing and homogenising technologies Quality control, testing and research Separation technology, sieves and filters Safety and environment Driers, drying agents and supplies Other *multiple selections possible 7 learnshops A free value-add that helps attract busy trade professionals to the show! Again in 2011, SCHÜTTGUT included a content-rich programme of expert seminars and topical mini-workshops free of charge and open to visitors and exhibitors alike. 80% of visitors rated the content programme as good or excellent Visitor assessment of learnshop topics 1 - Excellent 2 - Good 3 - Satisfactory 4 - Sufficient 8 The 2011 easyfairs learnshops programme was as follows: Wednesday, 18 May 2011 Industrial Measurement Technology Foundations of Automation Stefan Zöbisch, Endress+Hauser Messtechnik GmbH+Co. KG Checking Fill Levels of Solids by Radar: Can it really be that simple? Holger Bohlmann, Siemens AG Reducing Costs through Standardisation of Measurement Processes in the Solids Industry Jürgen Skowaisa, Vega Grieshaber KG Panel Discussion: Reliable Explosion Prevention in Freight Lifts Moderator: Eva Linder, Wilfried Henze, Stefan Penno, Hilmar Winkler Maintenance and Work Safety You Can t Afford to Slip Up! Stefan Brand, perma-tec GmbH Modular Rotating Sample Dividers Guido van Laarhoven, Laarmann Group Thursday, 19 May 2011 Silo Filters: Correct Layout and Safe Operation Jens Kampmeyer, Infastaub GmbH Active Powder Handling Conveyance of Powders with Difficult Flow Characteristics Thomas Eules, Dec Deutschland GmbH Innovative Concepts for Curing Tubes Thadeus Hoss, Masterflex AG Optimisation of Belt Guides for Hugely Increased Plant/Equipment Availability Christoph van Üüm, Carl Nolte Technik Novel Protection Concepts for Bucket Elevators in Compliance with new EG Norms Roland Bunse, REMBE GmbH SAFETY + CONTROL Dispensing Systems for Difficult Solids in Bunkers and Silos Dipl. Ing. Reiner Furthmann, AUMUND Fördertechnik GmbH 9 Note: You can download all the learnshops presentations (in German) as pdf files from our website. Click on Germany / SCHÜTTGUT 2012 / Visit / Papers from 2011 Running in parallel to the first show day was the easy update conference Schüttgut, during which about 50 experts took the opportunity for lively discussion and information exchange. 10 Visitor promotion for SCHÜTTGUT 2011 easyfairs is committed to helping exhibitors succeed by attracting high-quality visitors. For this reason, a focused marketing mix specifically for SCHÜTTGUT has been developed to reach this exact target group, to raise their awareness, and to motivate them to attend the show. The SCHÜTTGUT marketing mix Direct marketing campaigns Targeted marketing with direct registration Personal invitation by phone of key buyers before the show Multi-stage direct mailings (print and ) VIP entrance tickets, visitor brochures and maxi-tickets (among others) to over 65,000 qualified decision makers Examples of: Online newsletters VIP entrance tickets 11 Four-page visitor direct mailers: Save the date Six-page direct mailers, including complete exhibitor list, content programme and two gratis entrance tickets 12 Advertisement campaigns and enclosures in prominent trade journals: Reach: circa 45,000 readers Online banners on the following platforms: 13 Visitor oriented internet presence The show's user-friendly webpage makes it easy for visitors to prepare their visit Extensive exhibitor profiles on the website and in the show catalogue (produced by SchüttgutNews) Interactive floorplan in which BOOSTED exhibitors are listed on scrollers Uncomplicated online registration before the show Public Relations Media partners include leading publishing houses Continuing PR cooperation with trade journals, regional daily papers, and business press Regular updates of press information sent to over100 editors bureaus and journalists Personal visits to the editors bureaus of daily and business press in the lead-up to the show Close cooperation with federations and professional associations In the lead up to the show, two editions of the show magazine are published (runs of 10,000 and 16,000) and sent to targeted audiences within Germany and Switzerland, mainly key industry players, previous visitors to SCHÜTTGUT, and industry experts. Show magazine SCHÜTTGUT News 14 Here s what visitors had to say: Nestlé Deutschland AG Thomy Werk Neuss I was at SCHÜTTGUT 2011 and really liked it: not too big, compact and easy to navigate, and lacking the huge chest-thumping stands like at the Interpack. You could immediately get down to business with the exhibitors. I could really use a show like this for food processing technology something like a small Anuga FoodTec! Georg Ibel Technische Projekte/MI-WN-TP Nestlé Deutschland AG Ashland Deutschland GmbH As in November 2009, once again my visit to the show this year proved useful. For the Ruhr region, this trade show is a fantastic alternative to Powtech in Nürnberg, and because it s so compact (and close by) it s extremely pleasant to visit. Andreas Kerkmann (Operations Manager Pilot Plant Granulars) omnicon engineering GmbH This was my first time at this show. What I really liked was the variety of exhibitors and above all the straightforward, no-nonsense exhibitor stands. I got the impression that most of the visitors were trade professionals. My reason for coming was to get an overview of the show, and afterwards I decided that next year, I ll definitely be here to exhibit our products! Friedhelm Nowak Geschäftsführer 15 Exhibitor Party Again in 2011, the exhibitor party after the first exhibition day was met with hearty approval. Numerous exhibitors and VIP guests took part, enjoying a Bavarian buffet and live music. Additional photos and images can be found on the show website and under the link to the FlickR page. Click on Germany /SCHÜTTGUT 2012 / Visit or Exhibit / Show gallery 2011 Questions? Your contact for exhibitor and visitor marketing: Mrs Anja Mohr Tel: +49 (0)
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