Особенности PR функций глобального бизнеса

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1. PR-, PR- , 17 2013 2. © 17 2013 | 225145 000 1002012 – $39 .1988 .1883 1891 .-,158 2000Forbes 3. © 17 2013 | 3Power and productivity for a better world,. 4. © 17…

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  • 1. PR-, PR- , 17 2013
  • 2. © 17 2013 | 225145 000 1002012 – $39 .1988 .1883 1891 .-,158 2000Forbes
  • 3. © 17 2013 | 3Power and productivity for a better world,.
  • 4. © 17 2013 | 4Power and productivity for a better world,,– ,.,.–..
  • 5. © 17 2013 | 5...
  • 6. © 17 2013 | 61992.- ::205, , , ,2012 – 597 . .500« »
  • 7. © 17 2013 | 7
  • 8. PR–»PR-© 17 2013 | 8
  • 9. ,PR-© 17 2013 | 9
  • 10. 2013:Total reach Facebook – 70 000 (27 000 – promoted)Potential impressions per posting Twitter – +34%YouTube . 2013 – +100,45%© 17 2013 | 10
  • 11. :© 17 2013 | 11
  • 12. , « »© 17 2013 | 12
  • 13. © 17 2013 | 13
  • 14. ,2011 :2012© 17 2013 | 14
  • 15. »PR-PR- -Co-branding© 17 2013 | 15
  • 16. PR-Co-branding© 17 2013 | 16
  • 17. –PR-© 17 2013 | 17
  • 18. PR:2010© 17 2013 | 18
  • 19. – --, , PR-,© 17 2013 | 19
  • 20. Go digital:–© 17 2013 | 20
  • 21. PRPR :,© 17 2013 | 21
  • 22. oleg.bardyak@ua.abb.comabb.ua© 17 2013 | 22
  • 23. © 17 2011 | ‹#›
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