Millainen IT-arkkitehtuuri tukisi hajaantuneen tuotetiedon näkyvyyttä paremmin esimerkkinä myynnin näkyvyys. Henri Hämäläinen Contribyte Oy - PDF

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Millainen IT-arkkitehtuuri tukisi hajaantuneen tuotetiedon näkyvyyttä paremmin esimerkkinä myynnin näkyvyys Henri Hämäläinen Contribyte Oy »Tuotetiedon hajautuminen eri järjestelmiin»teknologiavaihtoehtoja

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Millainen IT-arkkitehtuuri tukisi hajaantuneen tuotetiedon näkyvyyttä paremmin esimerkkinä myynnin näkyvyys Henri Hämäläinen Contribyte Oy »Tuotetiedon hajautuminen eri järjestelmiin»teknologiavaihtoehtoja ongelman ratkaisuun»käytännön ratkaisu What product information is really all about? marketing Website Pictures & videos marketing Pricing Brochures Physical product or service Newsletters Packaging Social media sales Sales presentations Technical details marketing Roadmap Pricing & discounting Physical product or service Features & variants sales Customer information Contact information Meetings marketing Installed base Potentials Physical product or service Sales history sales Customer information Logistics variation delivery manufacturing marketing delivery delivery Physical product or service sales Contract details Customer information Project management development SW Design HW Design development marketing Change management Quality management delivery Physical product or service sales Resource management Visual Design Customer information Lifecyle management Business logic creation process Engineeri ng Manageme nt User Experienc e HW/SW Change processes Change Analysis Fail Preparati on Execution Business intelligence Sell process delivery development Physical product or service marketing sales Customer trends ERP EIM PDM Find Custom er Prepare Contact Sales Pricing Ready Deliver Delivery Customer information information scatters in time information development in time Aftersales Maintenance Delivery Testing ion Marketing Design Requirements Ideas information is scattered to tens of systems Project management PDM CM DM BPM development marketing Marketing Dashboards HR delivery Physical product or service sales MS Office documents ERP Customer information Sales tool PLM CRM Example of sales process problem with scattered data Sales process example ERP Order CRM Offer BPM Sales process Only way to keep track on everything was to have our own excel and powerpoints PDM Sellable items Portfolio mgmt Feature roadmap Test mgmt Feature status Common solutions for data visibility Enterprise architectural solutions for data visibility and usage Integrating different functions together Enterprise Service Bus thinking Reporting tools Reporting interfaces CRM ERP ESB CRM + ERP + HR + Sales HR Sales CRM ERP Sales HR Data visibility still remains challenging Challenges Information needs keeps changing fast Tool changes are hard Information consumers are not key users of any systems How to serve information consumers with IT? Key ideas for solution All important data available easily All information to one common interface Data integrity Data should remain in the systems that they were made to Open and flexible solution It needs to be easy to reconfigure system and add new systems and UI components to it. Our solution Bring data to SharePoint UI Read live data from systems Combine data together on the fly DISCUSSIONS OR WEB CONTENT Navigate many systems once Contribyte Asset Browser Server Enrich knowledge to the data ERP CRM Sales HR What would user interface look in our example case Sales process example ERP Order CRM Offer BPM Sales process Only way to keep track on everything was to have our own excel and powerpoints PDM Sellable items Portfolio mgmt Feature roadmap Test mgmt Feature status User interface for sales process NAVIGATION Pfamily P1 P2 P3 Sellable items (PDM) Item details (PDM) Orders of the item (ERP) Offers of the item (CRM) Feature status (Test tool) Phase in the sales process (BPM) Feature roadmap (portfolio tool) New ideas (discussion forum) Example screenshot Contribyte Asset Browser Feature status as traffic light Navigation information Sales report External link to standardization Discussions related to the product Documents related to the feature Similar items Thank you! Henri Hämäläinen manager, Contribyte
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