LA MÈRE À VOTRE SERVICE AU NOURRISSON SANS ORDONNANCE - PDF

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2011 MEDIA KIT Volume 57 n 1 Février mars 2010 Pharmacothérapie du VIH La maladie de Crohn Liothyronine et dépression réfractaire PLACE AUX QUESTIONS À VOTRE SERVICE SANS ORDONNANCE Acné et produits de

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2011 MEDIA KIT Volume 57 n 1 Février mars 2010 Pharmacothérapie du VIH La maladie de Crohn Liothyronine et dépression réfractaire PLACE AUX QUESTIONS À VOTRE SERVICE SANS ORDONNANCE Acné et produits de vente libre (2 e partie) DE LA MÈRE AU NOURRISSON PP , avenue McGill College, bureau 800, Montréal (QC) H3B 4G7 PP , avenue McGill College, bureau 800, Montréal (QC) H3B 4G7 Volume 57 n 6 Octobre 2010 Luminothérapie et dépression saisonnière Le traitement de l insomnie Traitement de l acné PLACE AUX QUESTIONS IPP et risques d hyperacidité rebond LES PAGES BLEUES e PHARMACOVIGILANCE DE LA MÈRE AU NOURRISSON Médicaments et allaitement SANTÉ PUBLIQUE INFOROUTE PP , avenue McGill College, bureau 800, Montréal (QC) H3B 4G7 Québec Pharmacie is the reference for continuing education First published in 1953, Québec Pharmacie is the definitive continuing education journal for the 7,800 pharmacists in Québec. It is also the only French-language continuing education publication in North America. KEY FACTS ABOUT QUÉBEC PHARMACIE Québec Pharmacie publishes high-level scientifi c articles consistent with modern pharmacy practice. Québec Pharmacie adapts its content as often as needed to refl ect the evolution of the profession brought on by legislative changes modifying practice. Every article is written by a pharmacist, and all articles are peer-reviewed before publication. Québec Pharmacie s main mission is continuing education. Each issue contains CE questionnaire, and pharmacists who complete it are granted 2.8 CE credits from the Ordre des pharmaciens du Québec. Québec Pharmacie s continuing education is available online through ProfessionSanté.ca Distributed to all pharmacists registered with the Ordre des pharmaciens du Québec, Québec Pharmacie is also used daily as a reference by professors and students in the two university pharmacy faculties in Québec. The talent and professionalism of the Québec Pharmacie team is well rewarded, with 88% of Québec pharmacists reading this unique journal and referring to it on a regular basis.* READERSHIP Québec Pharmacie is the #1 read publication by Québec pharmacists #1 88% readership* (French, community and hospital pharmacists) #1 90% readership* (French, hospital pharmacists) #1 90% readership with high volume retail pharmacies (French) #1 56 minutes: time spent reading (French, community pharmacists) #1 51 minutes: time spent reading (French, hospital pharmacists) FREQUENCY 8 times per year REACH 11,669 with an average of 1.6 readers per copy. CIRCULATION 7,800 French, community and hospital pharmacists * PMB PP , avenue McGill College, bureau 800, Montréal (QC) H3B 4G7 EDITORIAL Entirely written by pharmacists, Québec Pharmacie s content hinges on several different columns. With each one, a new aspect of continuing education can be approached from a unique point of view. À vos soins ( To your health ) This short feature column is about practical common clinical cases for which a solution must be found using pharmaceutical care principles. Its objective is to encourage pharmacists to write pharmaceutical opinions. Place aux questions ( Question time ) This two-page column is based on questions asked by clinical pharmacists. The authors answers rely on evidence-based data. De la mère au nourrisson ( From mother to newborn ) Written by pharmacists practising obstetrics, the articles in this column present updates on diseases or health conditions concerning pregnant women, new mothers and their babies. À votre service sans ordonnance ( At your service without a prescription ) This column is one of the only references to OTC drugs, featuring complete articles on the subject. Les pages bleues ( The Blue Pages ) In its classic 8-page format, Les pages bleues features a complete review on a particular disease or health condition. This is the perfect tool for updates on a given topic. Pharmacovigilance This column informs pharmacists on the adverse effects of drugs while providing a general review of a particular patient s health problems (case study). Avez-vous entendu parler de... (Did you hear about...?) Articles in this column focus on the newest drugs available in the Canadian market. Inforoute ( Infoway ) Shows how the Internet can be a valuable tool for fi nding answers to common and not so common clinical situations. D une page à l autre ( From one page to the other ) This column sums up studies linked to pharmacy practice and published in scientifi c journals. The conclusions of these studies are put into context according to Québec practice. Santé publique ( Public health ) This section deals with a large variety of subjects concerning public health. Volume 57 n 1 Février mars 2010 Pharmacothérapie du VIH Liothyronine et dépression réfractaire À VOTRE SERVICE SANS ORDONNANCE Acné et produits de vente libre (2 e partie) 3 LE PREMIER D UNE SÉRIE DE SUPPLÉMENTS ÉDUCATIFS DESTINÉS AUX MÉDECINS DE SOINS PRIMAIRES ET AUX PHARMACIENS LA REVUE DE FORMATION CONTINUE DU PHARMACIEN LE DEUXIÈME D UNE SÉRIE DE SUPPLÉMENTS ÉDUCATIFS DESTINÉS AUX MÉDECINS DE SOINS PRIMAIRES ET AUX PHARMACIENS LA REVUE DE FORMATION CONTINUE DU PHARMACIEN SPECIAL PROJECTS RX Q&A A unique marketing opportunity that allows manufacturers to respond to pharmacists most frequently asked questions about their Rx drug products. Includes website posting for 3 months. PRINT AND ONLINE CE LESSON A CCCEP and OPQ - approved, 8-page print (polybagged for maximum reach and exposure) and online (with online answering and immediate certifi cation/accreditation) continuing education lesson. Posted for 32 months online. All Continuing Education programs include a pre and post research survey to pharmacists participants. Pre test questions measuring pharmacist s knowledge and awareness of the topic will be asked and post test questions pertaining to the usefulness and relevance of the CE lesson. As well questions regarding their engagement and overall perceived effectiveness of the program. Results will include average scores from other recent CEs providing comparison points. DIABETES SUPPLEMENT (JUNE) In-depth information on diabetes care and new products relating to diabetes. HEALTH AND DISEASE MANAGEMENT SUPPLEMENT (SEPTEMBER) An exclusive sponsorship opportunity for brands to align themselves with a specifi c disease state One brand/ sponsor per disease category. Includes website posting for 3 months. EYE CARE SUPPLEMENT (OCTOBER) A series of clinical updates on cataracts, glaucoma and how to manage eye infections. An exclusive opportunity for ad placement of your brands. MENTAL HEALTH SUPPLEMENT (NOVEMBER) A series of clinical updates on managing depression in youth, recognizing patients at risk of suicide, as well as tips on enhancing adherence in patients. An exclusive opportunity for ad placement of your brands. THERAPEUTIC FOCUS A sponsored 4-page editorial report designed to be a learning tool aimed at expanding community and hospital pharmacists knowledge about a particular disease state or condition. A leading pharmacist and physician will outline key concepts/perspectives in the treatment of the condition, including a case study. Includes website posting for 3 months. PATIENT TEAR-OFF PADS Polybagged with Québec Pharmacie, these 5.5 x 8.5 pads enable pharmacists to give patients infor mation quickly on a specifi c drug or disease state. TALKING POINTS SUPPLEMENTS Talking Points are series of educational magazine size supplements aimed at enhancing communication between doctors and pharmacists with their patients. These supplements are intended to explore patients and providers issues and concerns and the roles of physicians and pharmacists in diagnosis, treatment, education and adherence. Distributed to GPs/FMs and related topic specialists as well as pharmacists ISSUE & DATES Allergy/Asthma Pain Management Pediatrics The Medical Post March 22 May 24 October 18 L actualité médicale April 20 June 22 November 9 Pharmacy Practice April/May July/August November Québec Pharmacie June July/August November Space close February 11 April 15 September TALKING POINTS RATES, GROSS English French 1 mag page/4c $6,605 $4,345 1 mag page B&W $4,386 $2,693 2/3 page/b&w $3,759 $2,336 1/2 page/b&w $ 2,815 $1,683 1/3 page/b&w $2,157 $1,300 1/4 page/b&w $1,703 $1,005 Circulation 47,000 17,000 Avril 2010 ASTHME ET ALLERGIES Pointsdediscussion Vers l amélioration de la communication patient-professionnel Août 2010 LA GESTION DE LA DOULEUR Pointsdediscussion Vers l amélioration de la communication patient-professionnel 4 ProfessionSanté.ca: QUÉBEC PHARMACIE ONLINE WINNER BEST WEBSITE 2010 CANADIAN PHARMACEUTICAL DIGITAL AWARDS Québec Pharmacie s online home is ProfessionSanté.ca. This unique gated healthcare portal is a community for doctors, pharmacists, nurse practitioners/nurses and healthcare managers, where each professional group will derive value from content solely for them, but will also learn from and interact with fellow professionals. Please see the ProfessionSanté.ca Web Media Kit for more information, including: banner ads enewsletters ads enewsfl ash ads/sponsorship bulletin/text/image enewsletter ads edirects/ therapeutic category sponsorships therapeutic category enewsletter single sponsorship custom poll sponsorship microsites content section sponsorship plus custom solutions - ask your account manager OUR BLOGGERS: Hélène-M. Blanchette: hospital pharmacist, Saint-Lambert, QC Marc Parent : hospital pharmacist, Québec, QC Georges-Étienne Gagnon: pharmacist, Laurentians, QC Nicolas Dugré : pharmacy student, Montréal, QC Sandra Lussier : pharmacist, Montréal, QC Yseult Laurin : pharmacist, Montréal, QC Christian Leduc : journalist, L actualité pharmaceutique ProfessionSanté.ca offers pharmacists round-the-clock access to a multidisciplinary portal where a simple click of the mouse brings them exclusive news about drugs and the pharmacy industry. ProfessionSanté.ca also features a number of blogs maintained by gifted, dynamic pharmacists who never shy away from sharing their opinions, even the controversial ones! The blogs, representing different areas of practice, always arouse considerable comment from our readers. Interdisciplinarity having become a major aspect of pharmaceutical practice, ProfessionSanté.ca also offers pharmacists the opportunity to consult news directed primarily at doctors, nurses, and health managers. Online Continuing Education (online CE) is now an essential service provided by ProfessionSanté.ca. Pharmacists can go to the site to complete CE activities, obtain their marks online, and save a record of their completed training units. 5 ROGERS ONLINE RESEARCH The Rogers Business and Professional Publishing Group provides access/including addresses to 500,000 Canadian decision-makers (including over 150,000 Québec-based decision-makers). The Healthcare Professional audience is over 15,000 Physicians, 34,000 Pharmacists, 2,000 Hospital Administrators and 1,500 Nurse practitioners. Vertical access driven through closed-circulation marketleading brands in a wide variety of categories Rogers Market Research and Client Services Group offers turnkey solutions to position our clients as industry leaders through: Access to the right audiences Collection of actionable data Credible third-party research Brand positioning through sponsorship Rogers Market Research and Client Services Group customizes market research to meet clients intelligence needs, including: Informing corporate or sales strategy Market share Competitive intelligence Over 600 B2B and Consumer projects conducted since 2004 Extensive team of research professionals Knowledge to create unique research opportunities Lead by Tricia Benn, Senior Director Market Research, Board of Directors for National MRIA B2B Committee Access to an extensive team of research professionals to support any materials developed based on the research: Advisory Boards and Round Tables Advertorials Creative Development E-Bulletins Editorial Content Events Social Media Web Development CE RESEARCH All Continuing Education programs include a pre and post research survey to pharmacists participants. Pre test questions measuring pharmacist s knowledge and awareness of the topic will be asked and post test questions pertaing to the usefulness and relevance of the CE lesson. As well questions regarding their engagement and overall perceived effectiveness of the program. Results will include average scores from other recent CEs providing comparison points. Why I read Québec Pharmacie Continuing education is at the heart of not only our profession but also our personal development as health professionals responsible for patients who place their trust in us. It is therefore a privilege to contribute to Québec Pharmacie. Hélène-M. Blanchette, B. Pharm., community pharmacist and editor in chief of Québec Pharmacie Québec Pharmacie is essential reading for the French-speaking pharmacists of Québec. It also offers them a great scientifi c training and expression forum in French! Jean-François Bussières, Head of Pharmacy Department, CHU Sainte-Justine 6 Un supplément de Un supplément de LA REVUE DE FORMATION C ONTINUE DU PHARMA CIEN 2011 PUBLISHING SCHEDULE AND ADVERTISING RATES ISSUE AD CLOSING MATERIAL MALING DATE February/March January 14 January 18 February 14 April/May March 25 March 28 April 25 June May 27 May 30 June 27 July/August June 22 June 28 July 25 September August 26 August 30 September 26 October September 23 September 27 October 24 November October 21 October 25 November 21 December/January November 18 November 22 December 19 B&W 1x 4x 8x 1 page $2,525 $2,410 $2,305 2/3 page 2,190 2,085 1,990 1/2 page (vert. or horiz) 1,575 1,515 1,435 1/3 page (vert. or horiz) 1,220 1,160 1,150 1/4 page (vert. or horiz) COLOUR Four-colour...$ 1,620 Four-colour on DPS...$ 2,915 Standard colour...$ 780 Premium positions charged at 15% on space over earned b&w rate. Covers and preferred positions are non-cancellable for duration of contract. RX Q&A DPS $13,870. Includes 4 colour content/writing, design, website posting for 3 months and PAAB approval. PI extra. SUPPLIED OUTSERTS Outsert rates net, supplied pieces. Ideal to distribute detail aids, educational materials, Dear Pharmacist letters, brochures, etc. Other circulation and size options available. 1 pg/2 sides 2 pgs/4 sides 3 pgs/6 sides OPTION 1 $4,900 $5,500 $6,500 Québec Pharmacie (French 7,800) OPTION 2 $9,900 $11,000 $13,900 One per Pharmacist Québec Pharmacie (French 7,800) plus Pharmacy Practice (English 17,000) Total circulation: 24,800 OPTION 3 $4,900 $5,500 $6,500 One per Pharmacy Site (community & hospital) Québec Pharmacie (French 1,800) plus Pharmacy Practice (English 6,500) Total circulation: 8,300 SUPPLEMENTS CLOSINGS TITLE ISSUE DATE SPACE CLOSING Diabetes June March 11 Health & Disease Management September April 22 Eye Care October August 19 Mental Health Supplement November September 9 MISE À JOUR DIABÈTE 2010 Le diabète en pédiatrie AUSSI... Quoi de neuf dans le traitement du diabète? 7 MECHANICAL SPECIFICATIONS STANDARD UNIT SIZE IN INCHES AD SIZE WIDTH DEPTH 1 Full Page 7-7/8 10-3/4 2 DPS 15-3/4 10-3/4 3 2/3 Page Vertical 4-5/8 10 4 1/2 Page Island 4-5/8 7-1/2 5 1/2 Page Vertical 3-3/8 10 6 1/2 Page Horizontal 7 4-5/8 7 1/3 Page Vertical 2-1/4 10 8 1/3 Page Horizontal 7 3-1/8 9 1/3 Page Square 4-5/8 4-5/8 10 1/4 Page Horizontal 7 2-3/8 11 1/4 Page Square 3-3/8 4-7/8 Traitement de l acné PHARMACOVIGILANCE INFOROUTE MAGAZINE TRIM SIZE: 7-7/8 10-3/4 For ad templates, visit 8 MECHANICAL SPECIFICATIONS 2 FOR FULL PAGE ADVERTISERS Allow 1/8 (3mm) bleed on all four sides of full page ad (if applicable) Single page ad size including bleed measures 8-1/8 W 11 D (207 mm x 279 mm) Double page ad size including bleed measures 16 W 11 D (406 mm x 279 mm) TYPE SAFETY All type matter of illustration material not intended to bleed to be kept 1/4 from publication trim. Double page spreads hold 1/4 from gutter or each page. Publisher is NOT responsible for line-up of type or images running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged. METHOD OF PRINTING High Speed, Wet process, Web offset lithography METHOD OF BINDING Saddle Stitch DIGITAL FILE ADVERTISING SPECIFICATIONS PDF /X-1a or a generic PDF created to Rogers Publishing specifi cations sent online using Magazines Canada AdDirect at Check or contact the Production Manager for details. Rogers Publishing does not accept responsibility for material content, or colourtrapping. Ad material not to specifi cations will not be used and must be resuppled with correctly. STORING OF THE PHYSICAL MATERIAL The publisher reserves the right to destroy all supplied physical material if not requested within 3 months from the last time of use. INSERT/POLYBAG Rates and quantities are available upon request. ENVIRONMENTAL POLICY For details on the Rogers Publishing environmental policy, please visit policy.shtml COMMISSIONS Agency Commission: 15% of gross billing allowed on space, colour, position, and charges for special insert stock, to recognized agencies only. Prices are subject to additional sales tax where applicable. Accounts payable at offi ce of publication in Canadian funds or equivalent funds at the rate of exchange prevailing at time of payment. CONTRACT AND COPY REGULATIONS Rates subject to change without notice. Advertisers and agencies assume liability for all content (text, representation, and illustrations) or advertisements printed, and also assume responsibility for any claims arising there from against the publisher. Preferred positions, contracted for 12 months, non-cancellable. GENERAL Advertiser and agency agree that Québec Pharmacie shall be under no liability for its failure for any cause to insert any advertisement. Publisher will not be responsible for production of colour advertisements unless a MAC standard proof is supplied. All digital material will be destroyed one year after last use. Publisher is entitled to payment as herein provided, upon having completed the printing of advertising and having taken reasonable steps to see the publication will be distributed. Advertisements resembling editorial format will carry the word Advertisement in at least 10 pt. type at the top of the page. MC 9 CONTACT INFORMATION MONTRÉAL Senior Account Managers Josée Plante (514) Pauline Shanks (514) Toll free CAREERS AND CLASSIFIEDS Dereck Archambault (514) Toll free: TORONTO Senior Account Managers Teresa Tsuji (416) Norman Cook (416) Sarah Mills (416) Stephen Kranabetter (416) CAREERS AND CLASSIFIEDS Scott Tweed (416) Joe Sawaged (416) EXECUTIVE PUBLISHER/ ROGERS HEALTHCARE GROUP Janet Smith (416) PUBLISHER QUÉBEC HEALTHCARE GROUP Caroline Bélisle (514) EDITOR Caroline Baril (514) PRODUCTION MANAGER Rosalina Lento (514) MONTRÉAL OFFICE Le groupe des publications d affaires et professionnelles Rogers 1200, avenue McGill College, Suite 800 Montréal (Québec) H3B 4G7 Tel.: (514) Fax: (514) HEAD OFFICE Rogers Business and Professional Publishing Group One Mount Pleasant Road, 7th fl oor Toronto, Ontario M4Y 2Y5 Tel.: (416) Fax: (416)
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