Design&Designer METE MORDAĞ Cuisine Art: Ottoman Court Kitchen A SHORT BREAK TO LIFE: TEA TIME & COFFEE BREAK. In This Issue +365 ADDRESS. - PDF


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WINTER 2013 ISSUE 11 A COMPLIMENTARY COPY FROM IMMIB Design&Designer METE MORDAĞ Cuisine Art: Ottoman Court Kitchen A SHORT BREAK TO LIFE: TEA TIME & COFFEE BREAK In This Issue 94 Products +365 ADDRESS PUBLISHER IMMIB (İstanbul Mineral and Metals Exporters Association) REPRESENTATIVE OF THE PUBLISHER Coşkun Kırlıoğlu, on behalf of IMMIB HEADQUARTERS / MANAGEMENT DIŞ TİCARET KOMPLEKSİ - A BLOK Çobançeşme Mevkii, Sanayi Cad Yenibosna - Bahçelievler/ İstanbul Turkey Tel: Fax: BOARD OF PUBLISHING Tahsin Öztiryaki, Murat Akyüz, Fatih Kemal Ebiçlioğlu, İsmail Erdoğan, Fatih Özer, Ümit Koşkan, İrem Uzunöz Mükimoğlu, Hamit Özgenç, Aydın Yılmaz, Özlem Sezgin Erkan, Buğra Erol, Merve Çakır From right to left: Chairman of Istanbul Ferrous and Non-Ferrous Metals Exporters Association Tahsin Öztiryaki; Chairman of Istanbul Chemicals and Chemical Products Exporters Association Murat Akyüz; Chairman of Istanbul Electrical, Electronics, Machinery and Information Technology Exporters Association Fatih Kemal Ebiçlioğlu Hello to everybody from Ambiente and Turkish Kitchenware magazine s first issue for the year Several products manufactured by Turkish firms continue to attract the attention of housewives, people interested in kitchen art, and organizations serving to the food industry. By giving great importance to innovation and investing in Research and Development (R&D), Turkish firms determine the necessities for every piece used in the kitchen and enhance their products. They started their journey with Turkish geniuses of the industrial design and they have their signatures on very different and very attractive products. Turkish firms are being followed by world with great appreciation, recognition, and admiration. Furthermore, many Turkish organizations take part in regional or even in local fairs as well as international fairs like Ambiente Internationale Frankfurter Messe. As Istanbul Mineral and Metals Exporters Association (IMMIB), we join the Ambiente Fair for the 18th time with National Participation Organization. Aside from over 60 IMMIB participants, we are very proud of almost 50 Turkish companies that individually join the Ambiente Fair. There are two reasons for our proud: The first one is that they manufacture a lot of different and good quality products concentrated on metal, plastic, glass, porcelain, and electrical kitchenware and household goods. The second is that they present their spectacular designs with very tempting prices to the world. In a way, our whole effort is to introduce Turkish manufacturers with the quality of their products, different designs, and tempting prices. Our second stop will be International Home and Housewares Show between the dates of March 2nd and March 5th and then it will be followed by Hong Kong Houseware Fair on April There are many surprises awaiting for you on our magazine pages. An interview with Mete Mordağ who is an example of our surprise. He is among the representatives of industrial design. We also present Turkish Firms Aras Metal, Lux Plastic, and Arnica. We hope that you will find our article about the kitchenware used in Ottoman Palace Kitchen interesting. We hope you a Happy Ambiente. PRODUCTION&PUBLISHING MAYA PLUS Maya İletişim ve Tasarım Hizmetleri Ltd. Şti Halaskargazi Cad. Sait Kuran İş Merkezi No: 145, Kat: 4 Şişli-İstanbul Tel: (pbx) Fax: Publishing Coordinator Nevzat Çalışkan (Responsible) General Coordinator Ahu Uz Creative Director Halil Özbayrak Managing Editor Yasar Burak Meriç Art Director Halil Günüç Editor Zekiye Yaraş Meriç Photographer Tuna Yılmaz, Tunç Yılmaz Translation Maya Communication Translation Tuğçe Erten, Dilay Yalçın, Pelin Balı Contributors Tuğba Özkan, Naime Tercan ADVERTISING Advertising Group President Handan Demirci Advertising Contact Arzu Gürkan Advertising Operations Manager Mesut Öztürk MSN Medya Pazarlama A.Ş. Halaskargazi Cad. Sait Kuran İş Merkezi No: 145, Kat: 4 Şişli-İstanbul Tel: (pbx) Fax: PRINTING Görsel Dizayn Ofset Tel: PUBLISHING DATE AND PLACE Istanbul, January 2013 TYPE OF PUBLICATION International Periodical KitchenWare Turkish is published 4 times a year by Maya Communication and Design Services. In whole or in part of any material in this publication without prior written permission from Maya Communication and Design Services is expressly prohibited. The written materials are the sole responsibility of each of the writers, and the advertisements published in the magazine are the sole responsibility of each advertiser. A complimentary copy from IMMIB. ISSN contents Hot Trends Helpers to organize your kitchen, for your health bread making machines, technologically improved toasters. 12. Design & Designers Creativity s summary: Mete Mordağ and Mordağ Design 20. Agenda Agenda of kitchenware industry via the news and the fairs. 24. Industrials Tasty industrial kitchens with perfect sanitation. 28. Cuisine Art: Ottoman Court Kitchen and table manners 34. Style Let s have some rest: Tea Time and Coffee Break Questions & 5 Must Haves Interviews with the directors of three leading companies: Arnica, Lux Plastic and Aras Metal. 50. Market Latest products, innovative and practical equipments from Turkish kitchenware industry. 53. Contact File Contact list of Turkish kitchen appliances manufacturers. 04 For an organized kitchen... It doesn t matter if you are single or a family living in a house, the kitchen area where the food is prepared and stored must be clean. Being organized is a must for cleanness. THE DECORATION TREND OF HAVING MANY DRAWERS AND CUPBOARDS TO MAKE THE KITCHENS ORDERED AND ORGANIZED IS BEING ABONDENED AS THE HOUSES BECOME SMALLER. SHELVES AND STYLISH KITCHEN ACCESSORIES HAVE STARTED ASSUMING THIS FUNCTIONALITY. 1 Who wants to do the dishes immediately? This plate rack produced by Akay Plastik is for people who don t like messy dishes in the kitchen. It is an option for people who immediately want to clean a couple of dirty dishes as a result of baby or elderly care or while the dishwasher is busy. This plate rack is produced in different colors like beige, blue, green, pink, and white and it comes with a tray underneath it. Akay Plastik, 2 Storage containers in many sizes The storage containers produced by Akyüz Plastik is a nano technology wonder. In fact, they can store take-home foods as well as cooked food that cannot be consumed at once. Because of their antibacterial feature, they can kill percent of the bacteries on the food. These storage cups are dishwasher and microwave oven safe and can be used in deep freezer. Akyüz Plastik, 3 Shelves like Tetris Alp Plastik s experience on storage containers shows itself with their Moonstar brand products. Maximum Storage Set is among the useful storage containers that are suitable for every need and every kitchen and it protects dry food, spices, and dried fruits and snacks with its 100 percent airtight feature. Every item in this set is produced according to the tallest item in the set and they look like Tetris game blocks on kitchen shelves. Alp Plastik, 4 Always soft breads... The Bora Plastik s bread boxes are made of unbreakable Polycorbanate material and metarials suitable to food contact. These bread boxes make the kitchen decor fun while helping breads keep soft and fresh. They also attract attention with their transparent lids and diffent colors. Transparent lid is especially preferable because it shows how much bread is left. Bora Plastik, 5 Trash can is a must! The trash cans produced by Üçsan Plastik provide ease of use with their practical and ergonomic style. This product s design is registered and when you hit the pedal of the can, its lit opens upto 45 degree. M-829 Pedalled Trash Can provides hygen and ease of use with its inside bucket. Üçsan Plastik, 15 For everyone who wants to make their own bread... A crispy bread out of the oven brings back a certain happy moment for everyone, especially considering the smell. For those who want to enjoy this happiness at home, bread making machines are ideal. UNTIL RECENTLY BREAD WAS BANNED IN ALL DIETS. HOWEVER TODAY WE KNOW THAT IT HAS LOTS OF BENEFITS. THE FIBER IS GOOD FOR DIGESTION AND BALANCING THE BLOOD SUGAR IT IS GOOD FOR CIRCULATION. STILL WE SHOULD CHOOSE WHOLE WHEAT BREAD INSTEAD OF WHITE BREAD AND ESPECIALLY BET- TER IF YOU ADD GRAINS, DRIED FRUIT. IT IS POSSIBLE TO CREATE YOUR TYPE OF BREAD WITH THESE MACHINES AND ITS A LIFE- SAVER FOR FAMILIES WITH CELIAC, DIABETES OR HIGH TENSION. 1 Two breads at once Beko s BKK-2510 Ekmaker is a highly functional device with its two trays that can bake two breads at the same time. By baking two separate types of bread weighing 450 gr s you both save electricity and meet your house s bread demand at once. With 800 Watts power, 11 different programs, 3 different baking options and the chance to watch the process of baking. Beko, 2 Add the dough and press the button! With Conti s Cem-101 Panne Bread Machine one can let it knead the dough itself with its 850 W power and 13 smart programs. Just add the dough in the tray and choose the color of crust, one of the settings from the menu on the LCD screen and press start. What s more Cem-101 Panne s nonstick tray can bake 1000, 1250 and 1500 gr s of bread. Conti, 3 The Baker presents the taste of your bakery King s K-107 Fırıncı (The Baker) is extremely practical from its LCD screen to nonstick tray. Fırıncı also comes with its kneading tray, measurement cup and spoon. It has 12 different program options, 13 hours of delay option and adjustable crust color and can keep the gr s bread warm for up to an hour. King, 4 If the dough is ready, we are ready! Korkmaz s 940 Watt, 12 program and stainless steel framed A406 Multi Bread has three different baking and weighing options and it is ideal for everyone who wants to bake bread at home. Its nonstick tray lets you take the bread out easily and its protective power outage system is also appealing. Korkmaz, 5 Whether bread or cake or jam Sinbo s bread machine can make cakes, jams and soups too. French bread, sandwich bread, rye, oat or grain... whatever you think of. It can make soups or casserole as well as rice or yogurt. Sinbo is a functional solution in the kitchen with its 12 program digital LCD screen, 13 hour delay mechanism, easy to take out and easy to clean dishwasher safe tray, measurement cup, spoon and kneading cup. Sinbo, 08 15 Not just a toaster The whole concept behind toaster is between two slices of breads. When the warm version was first desired then was the toaster invented which was awesome. Because the love for toast caused the improvement of toasters. THE KITCHENS WERE INTRODUCED WITH NEW DEVICES AND DIF- FERENT TASTES WHEN WOMEN STARTED TO BECOME A PART OF BUSINESS LIFE. BECAUSE EVERYONE HAD TO ACHIEVE MUCH MORE IN A SHORTER TIME AND THIS MEANT A DEMAND FOR TECH- NOLOGY. TECHNOLOGY IMPROVED IN TIME AND MULTIPURPOSE KITCHEN GADGETS TOOKS STAGE. JUST LIKE THESE TOASTERS. 1 Perfect for those that love it without butter Arçelik s toaster K-2369 TG is perfect for those that love toast and grill but are not much into fat food because it has a special part that keeps the oil outside of the grill. Arçelik K-2369 TG has a nonstick PTFE coated surface. What s more you can open the toaster like a book and use the two surfaces to barbecue. Its glass coated outer surface, cast aluminium handle, three different degrees of heat and safety mechanism make Arçelik K-2369 TG all the more appealing. Arçelik, 4 To cook all kinds of meat For Era Grill s SM-20 Toaster toast is just one of the foods it can prepare. Because its main function is to cook all kinds of meat. Chicken wings, fish, chorizo, beef, steak, even shish kebab! Three degrees of heat options, 180 degrees openable structure, lockable lid and adjustable upper lid makes this toaster both chic and functional. And stainless steel Era SM-20 can also be kept vertically. Era Izgara, 2 Delicious result with safety Arzum s AR 265 Tostçu (Toaster) Eko Grill and Toaster is a great friend for tight schedules. Its inner plates can be arranged according to the thickness of the food and can be taken out for easy cleaning. Tostçu has 1800 W power, three heat options, locking option, a thermostate and a warning light which make it easy to use even for those who are unfamiliar with the device. Arzum, 3 Choose your own grill Cooking with Blue House s 420S2 Exellence make it easier through surface heat control because its two plates are both striped and plain. By choosing grill or griddle cooking and heating options you can prepare the perfect meal. With its six toast capacity and three years guarantee this Blue House design has Panini style handles, dripping cups and goes up to 180 degrees. Blue House, 5 Design award for functionality Standing before you is a device that was awarded with Design Turkey 2012 Best Design Award! Korkmaz s A305 Vertex Toaster has a design that truly different than all previous toasters. At first look you think it s a box. But this is a 800 Watt and 100 per cent cast aluminium toaster. Its grills can be taken off and cleaned easily. The A305 Vertex is ideal for small families and small kitchens with two toast capacity and comes in red, green, yellow and blue colour options. Korkmaz, 15 There is no end to industrial design as it is constantly evolving! 1 WHEN YOU ENTER THE OFFICE OF MORDAĞ DESIGN, AN ASTONISHING VIEW AWAITS YOU. DRAWINGS, DESIGNS THAT FOLLOW ONE ANOTHER IN THE MONITOR, PRODUCTS... ROUND SHAPED... THINGS ON THE DESK. A METRONOME PLACED ON A FIREPLACE, AND A PIANO! I THINK THE BEST SOLUTION TO FEEDING OUR CURIOSITY IS TO START THE INTERVIEW. My motto Rationalism... This is the common starting point of my all projects and designs. To explain this better, I can say that If you draw a line, there should always be a reason behind. If you add or erase that line, it means you either add functionality or simplicity in order to reduce the cost. When I present a design to a customer, I can always offer an explanation of every little detail, every small line I have used. No detail is added for no reason. I continue to work with the companies when they discuss how to introduce and market the product, how to place it in the catalog, what sort of model to use, where to do the photo-shoot and which marketing tools to use to promote the product. I believe that the designer should not leave after presenting the design and technical details. You are discussing a perspective with the companies, you are sharing life. Therefore it is very, very important to explain how to introduce and market the product. 12 15 Mete Mordağ was born in Istanbul, in After graduating from Alman Lisesi (Deutsche Schule) and Boğaziçi University Mechanical Engineering respectively, he attained his Master s Degree in Industrial Design from the 2 University of Southwest Sydney. Upon his return to Turkey in 2005, he worked in Vitra and T-Design. He finds his experience of T-Design, originally a design studio, and defines is as where he learnt the job. Mordağ is actually an artist who has offered industrial designs in every possible field for the past eight years. What has led you to industrial design? Actually it was drawing. My grandfather was a painter, and I am crazy about mathematics and drawing. I really liked studying mechanical engineering but the smell of oil paint... There is a unique smell in the houses where someone oil paints, and this smell hardly leaves your mind. I grew up in the smell of oil paint and studied mechanical engineering. The only field combining art and engineering was industrial design. Which corporations have you offered industrial designs for so far? I worked with Prima Nova and Arzum in kitchen and house ware. I draw Alurad radiators and design diving computers and watches for Innovasub which designs scuba diving equipment. I also offer intense technical support to companies like Asteknik. We also work with Lugano Glass Systems. We design garden furniture and mainly pergola for Anton Müller. We also offer designs for Palmiye, the leader of this system in Turkey. Do you have a favorite sector you offer designs to? Diving... I am also a scuba diver. Boğaziçi Scuba Diving Club, BÜSAS, was one of the one of the most special communities I was a member of. I was also the president of this club between 2000 and Murat Egi, the CEO of Innovasub, was also a president of this club 10 years before me. With Mr. Egi saying I am creating products of this kind, let s design something together I started working with them and I produced the iphone cover turned into a diving watch for them. This actually is a kind of diving computer. Today diving computers cost something between Euros... But the smart phones used today 14 15 have so powerful processors that it is possible to add different applications and equipment. The point I step in is the cover which was needed to be designed for the iphone changed into a diving computer, in order to enable its use underwater. The cover was designed and with the added equipment, iphone became a diving computer which informs the diver of every movement he/she needs to do. Which design of yours received the most positive feedback? I can say that it is the bathroom cabinet I designed for PrimaNova. After this product was released, the Spanish company which is the greatest competitor of PrimaNova, had to remove its equal product from the market. Without mentioning the aesthetic features, I can say that the companies put a product on the market with the same height, same features like two compartments and equal shelves ; however one had a mirror. As a consumer, between the two bathroom cabinets with the same function and same price, wouldn t you choose the one with the mirror? That is the exact point where the industrial part of industrial design starts. The companies are satisfied depending on the earning they make thanks to your designs, and they like this kind of details. This product has a margin of 35 thousand sells a year and although they still sell it with the same price, it is 5% more profitable than the others. Do you need inspiration to design as well? In design, you always need a starting point. That point creates the story behind the product. The sofa, which I designed for Istanbul Design Week with the concept of 2006, is an example of this. For this design, I threw different objects in water and I photographed the surface of the water. When you put these photographs on your wall and keep looking at the same frames every day, you can find the designs you have been searching for in the images Rendy Rendy is a project which exemplifies the need of the design to reinterpret the functionality and ergonomics of the product. If you properly analyze the features you want to add to the product, it is inevitable to reach aesthetics. Every line and every detail on Rendy have clear reasons to be there. Inspired from the concave surface formed by thin cheese slices, Rendy s special wing design allows it to be easily attached on bowls and pots of different sizes. It offers a practical and fast use with this feature and it also reduces the number of the dirty dishes. The special, round and nonslip bottom bowl allows the adjustment of Rendy s wings so that it can be used on the desired angle, and the scale-part enables the preparation of the exact amount of ingredients. 2. Twister The starting point of Twister was the aim of changing the primitive act of stirring into a useful product. The designs which make the user smile are always precious. Twister is designed for tables and it is like a toy which allows you to mix your juice by using only one finger as if you are a 5-year-old kid. Twister is an ideal mixing carafe for drinks, which need to be stirred or shook before service, such as fruit juice, lemonade and yoghurt drink which form preci
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