Dan’s lawns “No job too big or small, we do it all!” Daniel Valente Age 17, Senior Malden High School Dan’s Lawns.

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How We Can fill your needs Every week or every other week Dan’s Lawns takes care of your lawn. We can lay bricks, spread mulch, and also do spring and fall cleanups. Dan’s Lawns

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  • 1 Dan’s lawns “No job too big or small, we do it all!” Daniel Valente Age 17, Senior Malden High School Dan’s Lawns
  • 2 Unmet Needs  Can’t find time to cut your lawn ?  Outdoor projects that you’ve been meaning to get done ?  Dan’s Lawns will provide these services and more. A fresh cut lawn each week and any yard work that you need done.
  • 3 How We Can fill your needs Every week or every other week Dan’s Lawns takes care of your lawn. We can lay bricks, spread mulch, and also do spring and fall cleanups. Dan’s Lawns
  • 4 Mission Statement Dan’s Lawns mission is to fulfill any and every need to all our customers. We provide quality work, attention to detail, and simply take the necessary time you don’t have to accomplish those outdoor projects.
  • 5 Social Impact Dan’s Lawns wants to create landscapes that everybody wants to look at. Once a year in the spring Dan’s Lawns will voluntarily cleanup an island on a main road for the City of Malden. Done by Dan’s Lawns Dan’s Lawns
  • 6 Description of Product/Service  Spring/Fall Cleanups  Weekly or Biweekly Lawn Care  Hedge Trimming  Fertilizing, Mulching, Patio work, and more Dan’s Lawns
  • 7 Economics of One Unit Selling Price$35.00 Cost of Materials $ 0.00 Cost of Labor (2 workers/30 min) $15.00 Variable Costs Gas transportation $ 2.00 Total COGS/ COSS $17.00 Contribution Margin $18.00 Definition of One Unit One Lawn Care Service Monthly Break Even Units $590 =32.77≈33 units $18 Business Model Variable Material Expenses Total: Item $ Gas for transportation to site $2.00 per site Description of Expenses Item $590.00 Insurance Gasoline for Equipment $100.00 $440.00 Cell Phone$50/month
  • 8 Market Analysis Total population of targeted geographic area Population of target market 60,509 Market size (based on survey) Target Market Size Market Statistics Industry Name: Landscaping Annual Industry Sales: $73 billion 25,414 3,812 Description of Target Consumer DemographicsGeographics People do not have the time to take care of their property because of work and family obligations. The business is located in Malden and I am proud to service Malden residents. PsychographicsBuying Patterns The customers want to KNOW that it will be done right before they hire a landscaper. Every week or every other week I will have the same customers all on a schedule. 15 %
  • 9 Marketing and Sales Word of mouth Flyers in the mail and all around the City of Malden Social Media Coupons in the Mail for the spring and fall Volunteer work around the community
  • 10 Competition Dan’s Lawns Malden, MA Simple Greens Landscaping Malden, MA Mike’s Landscaping Malden, MA Location Malden and surrounding cities Greater Boston Area (including Malden) Services Only Residential Commercial and Residential Commercial and Residential Price Lowest Price Average Price Higher Price Competitive Advantages: 1. We are a local business giving the needed attention to our customers. 2. Focusing on the residential market and staying in the local area. 3. Offering the lowest price with quality work and attention to detail.
  • 11 Qualification s  I have four years of experience in the landscaping business.  Began working on my own during the summer of 2014 cutting lawns and this year added spring clean-ups.  My former bosses have commented on my hardworking, detail-oriented, and willing to learn skills.  Presently a student in the NFTE program at Malden High School.
  • 12 Sales Projections Total Units: 3,480 Gross Revenue: $121,800 Net Profit: $49,478. 50
  • 13 ItemWhy NeededCost Truck (already own) To get from job to job. $0.00 Trailer To carry equipment. $900.00 Lawn Mower(3) To cut the grass. ($200 x 3) $600.00 Weed Wacker To get the edges of the lawn trimmed. $200.00 Hedge Trimmer To use for certain jobs to trim the bushes. $75.00 Total Startup Expenditures$1,775.00 Emergency Fund$887.50 Reserve for Fixed Expenses$1,770.00 Total Startup Investment$4,432.50 ROI: Return on Investment $49,478.50 =11.16%≈$11.16 $4,432.50 ROS: Return on Sales $49,478.50 =40.62%≈$.41 $121,800.00 Start-up Funds Dan’s Lawns
  • 14 Future Plans Expand the size of my business by increasing my customer base. Move into a site that provides storage for all of my equipment. Continue saving my profits to fulfill my business needs. Build a Snow Removal business during my “off season.” Dan’s Lawns Lawn Care Mulching Snow Removal Patio
  • 15 Dan’s Lawns “NO JOB TOO BIG OR SMALL, WE DO IT ALL” LAWN CARE, MULCHING, HEDGE TRIMMING, FERTALIZING AND SO MUCH MORE!
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